30/10/2025 • Trends & News
Reputation Risk: Why Informal Raffle Are Becoming Dangerous in the New Regulatory Landscape
In the past, many content creators ran informal raffles via Pix or direct messages. The problem? Most operated without clear rules, without auditing, and—most importantly—outside the law.
Today, this type of practice draws the attention of authorities and can result in fines, lawsuits, or even account suspensions on digital platforms.
More than ever, compliance is no longer optional—it has become mandatory.
31/10/2025 | By Sarah
What’s at stake beyond money
A poorly structured Raffle doesn’t just affect revenue. It damages something far more valuable to an influencer:
public trust.
All it takes is one participant feeling misled for a reputation built over years to collapse. In the digital world, credibility is worth more than any prize.
The new regulatory landscape
In recent months, Brazil has seen a wave of new regulations and increased oversight:
- Anti–money laundering bills that include lotteries and Raffle
- Greater control over payment flows and participant identification
- Stricter rules on transparency and prize delivery
This means that even small-scale Raffle are already on the radar of the law.
How to avoid legal and reputational headaches
That’s where Play55 comes in. Our platform is designed to shield influencers from legal and reputational risks.
Through technology, specialized support, and legalization partners, we ensure that every Raffle is:
- 100% legally compliant
- Safe for participants
- Professional, transparent, and audited
In practice, creators only need to focus on promotion and engagement. Everything else—from registration to the final draw—is handled by us.
Those who play smart, play Play55
With Play55, influencers don’t just protect themselves—they turn Raffle into a professional operation for monetization and brand growth.
💡 At the end of the day, it’s not about luck. It’s about playing the right game.
FREQUENTLY ASKED QUESTIONS
Questions? We’ve got you covered!
What is Play55 and how does the platform work?
Play55 is an innovative capitalization and Raffle platform designed to help businesses increase engagement and generate revenue in a simple and efficient way. Our platform offers complete solutions, including passive Raffle, point-of-sale (POS), apps, and websites—all fully integrated to deliver a seamless user experience.
With Play55, you can automate Raffle management, control sales, customize entries and prizes, and monitor performance in real time through an intuitive dashboard.
How do I legalize my Raffle with Play55?
To legalize your Raffle with Play55, simply contact our team. We support you throughout the entire process, ensuring your Raffle complies with state and federal regulations.
We work in partnership with regulatory organizations such as Lotep, APLICAP, among others, to ensure all legal requirements are met. Once approved, you can run your Raffle with full legal security, knowing that all compliance aspects are properly handled.
How do I create and promote my legalized Raffle on the platform?
Creating and promoting your legalized Raffle on the Play55 platform is simple and fast. First, sign up on our platform and access the Raffle creation area. From there, you can customize your Raffle, including prize details, entry pricing, number of available entries, and the draw date.
After creation, you can easily promote your Raffle using custom links, social media and WhatsApp integrations, or by setting up promotions and campaigns to increase engagement. Our platform also provides monitoring tools so you can track sales and performance in real time.
Can I track sales and results in real time?
Yes. With Play55, you have full control over your campaigns. Our platform offers real-time reports that allow you to track entry sales, customer participation, and draw results in a simple and efficient way—all directly from your dashboard, so you can make fast and informed decisions.
What legal requirements must my company meet to operate Raffle?
To operate Raffle legally, your company must obtain authorization from regulatory bodies such as Lotep and comply with state and federal regulations. Play55 provides full support to ensure your Raffle is 100% legal and transparent.
